ALSA builds homes along Utah’s Wasatch Front with attention to practical layouts, energy efficiency, and the details that make everyday living better.
Our approach starts with a straightforward question: how can we build a comfortable, durable home that makes good use of its space and its budget?
A home should work well long after move-in day.
We focus on usable space, thoughtful storage, natural light, and construction choices that support comfort and durability. We evaluate where an investment adds value—and where a simpler solution serves the homeowner just as well.
Our goal is to bring that approach to homes that more buyers can realistically consider.
Explore our new construction and renovation projects, from completed homes to the details behind their transformation.
I’m Jonathan “JP” Pocock, founder of ALSA Corporation and a licensed general contractor.
My background in construction, real estate, and mortgage financing helps me consider a home from several perspectives: how it is built, how it lives, and what it costs to own.
I stay directly involved in the work and bring a practical, hands-on approach to solving problems.
ALSA takes its name from my four children’s initials—a reminder to build something worthwhile and take responsibility for the work behind it.
Call or Text JP
(801) 448-3800
Utah Contractor License
12365892-5501